A Gamified Approach & Influential Storyline
The design of Save Tuba focuses on the employment of gamification to build digital games and immersive worlds where children not only learn key concepts, but practice sustainability. In doing so, they develop the kinds of behaviors, habits, and mindsets that will serve them for life. Empathy is a driving force for change and is encouraged through engaging storytelling and emotional engagement.
Cross-Generational Change
To create lasting impact, a focus on creating behavioral change is imperative to foster a community of sustainability-conscious Kazakhs. The country's recent realization of the need for change and education is an opportunity to start from the ground up with Kazakhstan's youngest citizens. Educating children about sustainability education and developing habits earlier rather than later will produce a longer lasting impact.
